Feedback plans to spread its wings

Feedback plans to spread its wings

Author | exchange4media Mumbai Bureau | Friday, Feb 27,2004 7:18 AM

Feedback plans to spread its wings

Feedback, Delhi based advertising agency, is by and large associated with financial advertising. However, now it plans to broaden its spectrum and move to other categories of advertising as well. It also plans to spread its horizons beyond Delhi.

Talking about the future of the agency, states Pravin Ujjain, Director, Feedback Communication, “Well, we have completed four years of existence and Phase I is nearing completion. We plan to venture into mainstream advertising from here. Plans to set up a branch to serve western part of the country are also afoot.” In addition 100% expansion in resources in terms of human resources and infrastructure would also take place in 45 days time in the Delhi office.”

He adds, “Three years hence we aim to be a 10 crore full service agency with our Western and Southern India branches in Place. We will unleash our creative energies and potential soon by creating brands, managing them and making them grow. Events and web/multimedia solutions are the promising arenas where a highly professional team is in place by now and raring to go.”

However, at the moment financial advertising is the core of Feedback’s existence. Does Ujjain see it growing? “Any growth in financial advertising will be linked to economic growth and political direction and stability. Better market will see increased IPOs. Better performance of existing corporates will mean bigger volumes and wider media coverage. The statutory adspend is likely to be at Rs 35-40 crore annually with a routine growth of 5-7 percent per year,” he elucidates.

To celebrate its four years in business and to kick start its new endeavours, Feedback is organizing an event in association with Business Standard and ICICI Bank. “Business Standard and ICICI Bank stand for finance and secondly they are highly respected as brands as well as Corporate, and hence the association with them,” explains Ujjain.

And as for the reason of celebration he explains, “There is more to it than what meets the eye. It is to thank every single client who trusted that we could deliver. Their trust has led to our market share being over 25 percent (in Delhi financial advertising market) from nowhere in four years.”

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