FedEx, the American company that provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services, has signed Dentsu Creative as its advertising agency. Senior sources close to the development have confirmed the news. The estimated size of the business is Rs 8 crore.
There will be a nationwide print campaign to coincide with the ICC Champions Trophy, which is starting on October 6, 2006. The print ads will break in all the national dailies. This is the first time FedEx has launched India-centric ads. Sources said the campaign would give an Indian touch to the brand to connect with domestic consumers, while retaining its international flair. There will be outdoor hoardings put all over India. The TVC will come on a later stage.
With annual revenues of $ 29 billion, FedEx offers integrated business applications through operating companies competing collectively and managed collaboratively, under the FedEx brand.