FCB-Ulka Healthcare, part of FCB Healthcare Wordlwide, has bagged two accounts – Abbott Pharma brands Brufen and Digene, and Johnson & Johnson’s Vicryl. The account size of these wins could not be ascertained. FCB-Ulka HealthCare will devise doctoral contact programmes and communication strategies to further strengthen all three brands and increase their marketshare, therefore, media spends is not likely to be high.
The two accounts come close on the heels of a spate of account wins by FCB Healthcare Worldwide this year. The agency was awarded the HealthCare Agency of The Year Award, in addition to the prestigious Doctor’s Choice Award.
Abbott has assigned FCB-Ulka HealthCare its two flagship brands Brufen and Digene. The agency will work on building on the strengths of these two brands.
Johnson & Johnson, on the other hand, has assigned FCB-Ulka Healthcare its sutures brand Vicryl which has been by far the leader in the branded sutures market.
Said Satish Ramachandran, General Manager, FCB-Ulka HealthCare, “We have a huge bank of knowledge developed locally in addition to having access to large international learning base from the worldwide parent organisation. The agency has developed its own five-step process for pharma brands. This are time-proven process starting with immersion in a brand’s attributes enables the agency to uncover the key insight that then drives the positioning of the brand, the brand personality development and the ultimate campaign creation.”
In India FCB-Ulka was a pioneer in establishing a specialist healthcare cell six years ago. Today, the healthCare unit has a dedicated professional team with most members having number of years of sales and marketing experience in the pharmaceutical industry.
FCB Ulka Healthcare works with GSK and has also worked with pharmaceutical companies like Novartis, USV, Dr Reddy’s, Cipla and Universal, to name a few.
FCB-Ulka HealthCare is part of the FCB-Ulka Group, which is one of the top four agency networks in the country, with seven offices spanning the subcontinent.