Top Story

e4m_logo.png

Home >> Advertising >> Article

FCB Ulka forays into promotion services

14-April-2005
Font Size   16
Share
FCB Ulka forays into promotion services

The FCB Ulka group has entered into promotion services after its foray into direct marketing, healthcare, media buying and creative services.

The fourth largest marketing communications group in India has set up an independent promotions arm that would cater to the growing business of promotions.

M G Parmaeswaran, executive director, said: “ We believe promotions can play a strategic role in building a brand and a tactical role in stimulating sales and rewarding customers. This division would be one step towards offering a complete marketing solution.”

The agency is targeting a Rs 50 crore business in the first two years. According to Parameswaran, this stems from the increase in promotional spends by telecom, financial services and automobile sectors.

Also, the maturing of organised retailing in the form of supermarkets and multiplexes has necessitated the need for promotions, he added. The agency, which has clients such as Tata Motors, Whirlpool, Hero Honda, Tata Indicom among others, will offer promotions as an additional service while taking on new clients as well.

The promotions business is one of the fastest growing segments of the advertising industry. The industry is pegged at Rs 5,000 crore and is growing at 15 per cent every year.

Advertising agencies have begun to take note of this segment and in many cases have begun setting up separate divisions or acquiring specialist promotion agencies.

Early this year, Mudra had acquired the Rs 10 crore Kidstuff Promotions, while Percept had launched P9 last year for events and promotion.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems