A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium.
The win adds to FCB Ulka Bangalore’s portfolio, which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand, a brand that enjoys leadership status in Kerala and Tamil Nadu.
Ravi Sanker, CEO of AVT Consumer Products said, "We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them."
Nitin Karkare, CEO, FCB Ulka said, "We are delighted that A.V. Thomas & Company has chosen us as their advertising partners for their flagship tea brand AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market".
Swati Bhattacharya, CCO, FCB Ulka added, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”
Menaka Menon, Vice President, FCB Ulka Bangalore said, "AVT Premium, being an out and out market leader, and having a long standing equity in its markets, we needed to figure out how we could build on all that the brand already stands for. Going ahead, we look forward to creating work that will help the brand scale new heights."
A.V. Thomas & Company Limited is part of the multifaceted AVT Group of Companies founded in 1925 with diversified interest in Plantation, Biotechnology, Leather, Oleoresin, Value Added Spices and Consumer Products in Food and Beverage Category. In the branded packet tea market, A.V. Thomas & Co. Ltd. are not only one of the top contenders in the Indian branded packaged tea market but the flagship brand AVT Premium is also the 2nd largest selling dust tea brand in the country.