Top Story

e4m_logo.png

Home >> Advertising >> Article

FCB Ulka bags United Colors of Benetton account

13-April-2002
Font Size   16
Share
FCB Ulka bags United Colors of Benetton account

FCB Ulka has bagged Rs 4 crore worth United Colors of Benetton (UCB) account. The account moves from rmg david.

The change in its ad agency is also expected to alter the brand''s advertising strategy in the domestic market. The company''s communication strategy is now being focused on addressing key value offerings of international style and quality in a wide range of wardrobe options.

The new `spring summer campaign'' for the brand has already broken in the media. As in the past, the advertising for the brand will continue to rely more on print than on electronic media.

Source: Business Line

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group