FCB Ulka has bagged Rs 4 crore worth United Colors of Benetton (UCB) account. The account moves from rmg david.
The change in its ad agency is also expected to alter the brand''s advertising strategy in the domestic market. The company''s communication strategy is now being focused on addressing key value offerings of international style and quality in a wide range of wardrobe options.
The new `spring summer campaign'' for the brand has already broken in the media. As in the past, the advertising for the brand will continue to rely more on print than on electronic media.
Source: Business Line