Top Story


Home >> Advertising >> Article

FCB Ulka bags Rs 50-cr integrated advertising mandate of IDBI

Font Size   16
FCB Ulka bags Rs 50-cr integrated advertising mandate of IDBI

Business seems pouring in for FCB Ulka. The agency has managed to pip quite a few of crucial accounts in recent past. The latest in the row is that of the integrated account of IDBI Ltd. Media billings for the account are pegged at close to Rs 50 crore.

Industrial Development Bank of India (IDBI) has decided on FCB Ulka as the agency to handle its creative account. The media aspect of the business would be handled by Lodestar, the media arm of the agency. The company called a pitch following IDBI’s decision to merge with IDBI Bank in January 2004. And, over 22 agencies had participated in the first round. Following the initial round of presentations, IDBI announced a shortlist of agencies earlier this month. The list included Adfactors, FCB Ulka, RK Swamy, Grey Global and Image Ads.

Earlier in the year, IDBI announced its decision to convert from a development bank into a commercial retail bank. This entailed a merger of IDBI and IDBI Bank and the new entity would be called IDBI Ltd, which would be operational from around October 2004. FCB Ulka’s prime responsibility is to create a differentiated identity of the new entity and give it a place in the consumer’s mind.

At the time of filing the story, officials from IDBI or the agency were not available for comments.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve