FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition to mid-day, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab.
mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) - India's leading media and communications group with its reach going across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.
Speaking about the association with FCB Ulka, Sandeep Khosla, CEO, mid-dayinfomedia ltd., said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”
Mumbai’s engaging newspaper mid-day would be turning 37 this year. With its rich and wholesome content it is consumed with great interest in the city. The paper also has a Sunday edition, which is a fun and leisure read for the weekend.
Gujarati mid-day focuses on Gujarati specific stories, in addition it captures interesting city, national and global news, making it ahuge favourite amongst the community.
The other publication in the company's portfolio – Inquilab, is India's number one Urdu newspaper.
Commenting on the win, Nitin Karkare, CEO, FCB Ulka,added, "I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun.”