FCB–Ulka Advertising has appointed Nitin Karkare as Chief Operating Officer (COO), Mumbai, Kinjal Medh as COO, Cogito Consulting and Sanjeev Bhargava as COO, New Delhi.
“We are preparing future leaders of the company. The present enhancement in their roles is recognition of their contribution to the growth of the company. It would empower them and infuse a new energy in the organisation,” states MG Parmeswaran, Executive Director, FCB Ulka.
Interestingly, all three of them have been with Ulka for more than a decade now. All three are management graduates with rich and varied experience in advertising, marketing and sales.
Bhargava has handled senior positions in Kolkata and Delhi and has a track record of winning new businesses and nurturing and strengthening client relationships. He will now take overall charge of the FCB–Ulka office in Delhi, and as a start, intends to take the office places. The plan is also to move to a new address.
Karkare was part of the re-launch of the Kolkata office of FCB-Ulka Advertising in the mid-90s, and has since then been running some of the largest businesses in Mumbai. He will now be shouldering additional responsibilities in the flagship Mumbai office. The focus here is on new business efforts.
Medh has been leading the efforts of the agency group in the areas of direct, database, digital through FCB-Ulka Interactive, and pharmaceutical marketing communications through FCB–Ulka HealthCare. As the head of Cogito Consulting, the new brand-consulting practice of the agency group, Medh will build a team of consultants drawn from various practices. Using proprietary techniques like Brand Relationship Monitor, Mind and Mood, Chess Team, etc., the consultants will address issues like brand extension potential, brand architecture audit, sales system appraisal, etc. and develop client-specific solutions.