FCB Ulka has announced the appointment of Saad Khan as Vice President, Strategic Planning. Khan has spent over 17 years building brands and has worked with some of the biggest advertising houses in India like Leo Burnett, Lowe Lintas, Dentsu Marcomm and Euro RSCG. In 2011, he founded ‘Marketing Unplugged’ along with Suman Srivastava.
Commenting on Khan’s appointment Suman Srivastava, Vice Chairman - Strategic Planning, FCB Ulka Group said, “Saad is one of the most creative planners that I have ever worked with. Many creative people have told me that they love working with Saad because he makes their job easy. To me that is the highest compliment that a planner can get. I have worked with Saad almost continuously for the last 10 years and it is great to have him as part of the strategic planning team at FCB Ulka.”
Khan started his career as a management trainee at Leo Burnett. His passion for brands and finding innovative strategic solutions for clients led him to being given independent charge of Coca-Cola regional and key account businesses. He has a rich cross category experience, having worked on brands like Coca-Cola, Wills Lifestyle, Honda, Jack Daniel’s, Voltas, Max New York Life, Volvo and Reckitt Benckiser.
Speaking on his new role, Khan added, "Excited to be back in the business of advertising after consulting. It is like coming back to the alma mater. There is a lot of energy and fervour at FCB Ulka which is infectious, and this agency culture driven by Rohit Ohri and Suman Srivastava, will propel me to do work which is distinctive and brave and will help client businesses’ stand out and grow."
Khan loves to challenge formulaic marketing. Being inspired by the fresh wave thinking happening in the sphere of behavioural economics and consumer understanding, he brings in a larger perspective beyond just advertising. He strongly advocates the philosophy of ‘helping businesses innovate’.