FCB Ulka Group has announced the appointment of Mahendra Bhagat to the position of National Creative Director, FCB Ulka. Bhagat will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Bhagat was with JWT Mumbai as Vice President and Creative Head.
Before JWT, Bhagat has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.
Commenting on the appointment, Nitin Karkare, Chief Executive Officer, FCB Ulka said, “I am delighted to have an exceptional talent like Mahendra on board. He is a heady mix of creative, business acumen [he headed an office for a few years] and team building. These are exciting times for us and having Mahendra with us is just what we need to propel us ahead.”
Swati Bhattacharya, Chief Creative Officer, FCB Ulka said,“By his own admission, Advertising is his first love and he couldn’t stay away from it too long. We are fortunate that he has chosen to do his comeback with us. Mahendra is a powerhouse of talent and I am sure we can look forward to some path breaking work under his leadership.”
Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form. It’s great to be part of the dynamic team that is working towards creating a new avatar of FCBUlka.”