Top Story

e4m_logo.png

Home >> Advertising >> Article

Famous Innovations bags creative mandate for D'Decor

21-September-2016
Font Size   16
Share
Famous Innovations bags creative mandate for D'Decor

Famous Innovations has added D’Decor to its roster, a 13 year old brand, D’Decor is known for its luxurious home furnishings and brand philosophy of "Live Beautiful."

The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, Digital, etc. The account was won after a multi-agency pitch recently.

Avinash Shenoy, Business Head, Famous Innovations said, “As a brand  D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of 'Live Beautiful' to the next level.”

Nikita Desai, ‎VP, Strategy & New Business at D’Decor added, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”

Famous Innovations, the three and a half-year old agency was recently listed among the World’s Top 14 Independent Agencies by The Network One UK. It was also awarded South Asia Independent Agency of the Year 2015. The agency's list of clients includes Raymond, Titan, Lakme, Sobha Ltd., Nestle, Sanpdeal, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Vadilal, Forbes, two private labels Myntra, UPL etc.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group