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Famous Innovations bags creative mandate for D'Decor

21-September-2016
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Famous Innovations bags creative mandate for D'Decor

Famous Innovations has added D’Decor to its roster, a 13 year old brand, D’Decor is known for its luxurious home furnishings and brand philosophy of "Live Beautiful."

The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, Digital, etc. The account was won after a multi-agency pitch recently.

Avinash Shenoy, Business Head, Famous Innovations said, “As a brand  D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of 'Live Beautiful' to the next level.”

Nikita Desai, ‎VP, Strategy & New Business at D’Decor added, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”

Famous Innovations, the three and a half-year old agency was recently listed among the World’s Top 14 Independent Agencies by The Network One UK. It was also awarded South Asia Independent Agency of the Year 2015. The agency's list of clients includes Raymond, Titan, Lakme, Sobha Ltd., Nestle, Sanpdeal, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Vadilal, Forbes, two private labels Myntra, UPL etc.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.