Top Story


Home >> Advertising >> Article

Facebook unveils lead ads in India, extends it to 100% of advertisers globally

Font Size   16
Facebook unveils lead ads in India, extends it to 100% of advertisers globally

Facebook has announced that lead ads are now available to 100 per cent of advertisers globally.

Lead ads simplify the mobile signup process, helping businesses connect with people interested in getting more information from them, in a privacy conscious way. When someone clicks on a lead ad, a form opens with the person's contact information automatically populated, based on the information they share with Facebook, like their name and email address.

“Lead ads remove the hassle of filling out forms on a mobile device, making it easier than ever for people and businesses to connect. Advertisers who tested lead ads saw amazing performance, including significant reductions in cost-per-lead for their campaigns. We are thrilled to make lead ads globally available and introduce new features such as CRM integration,” said Paresh Rajwat, product manager, Facebook.

In a blogpost titled “Lead Ads: Connecting People with Businesses in Just Two Taps”, Facebook said:

“These days people expect to be able to do everything from their phones. Mobile phones are where people communicate and discover the things they like, but historically, it's been difficult for people on mobile to signal to businesses that they want to learn more about their products or services. That's why a few months ago we announced that we were testing a new solution called leads ads that gives people a quick and privacy-conscious way to sign up to receive information from businesses, like newsletters, quotes and offers.

“Now leads ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses. Here are the details on this new ad type that connects businesses with the people who want to hear from them.

“Lead ads help many types of businesses connect with the people interested in their products and services. A bookstore could use leads ads to promote a book on pre-sale, while an automaker could encourage people to get a quote on a car.”

Tags lead ads

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign