Facebook has announced that lead ads are now available to 100 per cent of advertisers globally.
Lead ads simplify the mobile signup process, helping businesses connect with people interested in getting more information from them, in a privacy conscious way. When someone clicks on a lead ad, a form opens with the person's contact information automatically populated, based on the information they share with Facebook, like their name and email address.
“Lead ads remove the hassle of filling out forms on a mobile device, making it easier than ever for people and businesses to connect. Advertisers who tested lead ads saw amazing performance, including significant reductions in cost-per-lead for their campaigns. We are thrilled to make lead ads globally available and introduce new features such as CRM integration,” said Paresh Rajwat, product manager, Facebook.
In a blogpost titled “Lead Ads: Connecting People with Businesses in Just Two Taps”, Facebook said:
“These days people expect to be able to do everything from their phones. Mobile phones are where people communicate and discover the things they like, but historically, it's been difficult for people on mobile to signal to businesses that they want to learn more about their products or services. That's why a few months ago we announced that we were testing a new solution called leads ads that gives people a quick and privacy-conscious way to sign up to receive information from businesses, like newsletters, quotes and offers.
“Now leads ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses. Here are the details on this new ad type that connects businesses with the people who want to hear from them.
“Lead ads help many types of businesses connect with the people interested in their products and services. A bookstore could use leads ads to promote a book on pre-sale, while an automaker could encourage people to get a quote on a car.”