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Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Author | Deepika Bhardwaj | Thursday, Apr 28,2011 9:16 AM

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Face2Face: Liberty Shoes ups BTL spends by 50% with focus on younger TG

Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...More

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