Fabulloso! has appointed Bang in the Middle as its communication partner for its next phase of growth and expansion.
Bang in the Middle will help Fabulloso!, an online store that sells a curated selection of apparel and lifestyle products, create online marketing campaigns to make it among the most preferred shopping destinations for lifestyle goods in India, said an official release.
Gaurav Taneja, Founder, Fabulloso! said, “Bang in the Middle understood our brand and consumer, and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”
“Fabulloso! is a delightful brand to be associated with. With its very different product offering and consumer proposition, we believe it will be the favoured destination for discerning shoppers. Our experience in digital marketing will help Fabulloso! build momentum for its brand,” said Naresh Gupta, Managing Partner, Bang in the Middle.
Fabulloso! retails a selection of designer creations – both by established and emerging designers, including Abraham and Thakore, Gaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi, Rahul Khanna, among others. It also retails shoes, accessories, personal care products, home décor and furnishings.
Bang in the Middle, a new-age marketing communication company, has clients such as iYogi, Dulux Paints, VEEN Waters, Vimal Fabrics, Knoxx Global, BigFlix, among others.