The Kingfisher Premium beer Swimsuit Special Calendar 2005 bagged the FAB Award at the 7th International Food & Beverage Creative Excellence Awards 2005 held in London.
The FAB Awards is the only International Creative Awards programme focussed solely on creative work done for food and drink brands, and this year attracted nearly 2,500 pieces of work from over 60 countries, covering TV, posters, press, radio, below-the-line work, integrated campaigns, packaging and new media.
The work was judged by creative directors from six countries.
United Breweries was the only Indian company to win at the FAB Awards 2005. Mr Vijay Mallya and Mr Atul Kasbekar received the award at a glittering award ceremony held at the Hurlingham Club in London.
Competing with the Luigi Lavazza Spa Calendar based in Milan, the Kingfisher Premium beer Swimsuit Special Calendar won the award for creative excellence in the below-the-line promotions category.