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Exponential appoints Gerard Lechau as new commercial director

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Exponential appoints Gerard Lechau as new commercial director

Exponential Interactive, a global provider of digital advertising solutions, has announced the appointment of Gerard Lechau as Commercial Director, Southeast Asia and North Asia, effective 1st October 2015. In this newly created role, Gerard will spearhead strategic business partnerships with key agencies, brands and publishers in the region reporting directly to Ben Maudsley managing director APAC and South Africa.

Commenting on the appointment, Ben Maudsley said, “We have a strong bench of talent at Exponential and Gerard’s appointment is a significant move as he brings the leadership capabilities that will help drive Exponential’s successes in the years to come. Having someone of his calibre on board will cement our commitment to existing clients and partners, as well as propel the development of value-added solutions.”

Lechau brings with him over eight years of experience building and establishing growing businesses in the region, including five years spent in Vietnam. Lechau joins Exponential from Outbrain, where as Head of Account Strategy he was part of the original team that kick-started the business in Southeast Asia and India, directly managing advertiser and publisher relationships.

Over the years, Exponential has successfully positioned itself as one of the leading global providers of digital advertising solutions. Through its proprietary interest-based audience datasets, audience modelling technology, page-level contextualisation engines and VDX product suite, Exponential helps clients better achieve real-time marketing goals.

Specifically Exponential’s unique page-level contextualisation classifies each page within their network of over 2,000 sites against a taxonomy of 50,000 different topics and interests, optimising the degree to which campaigns are targeted to the right consumer.

On his new role, Lechau said, “We have maintained many successful, profitable partnerships in recent years and I look forward to working with the team to bolster the company’s reputation as the trusted strategic partner within the digital advertising space. I am excited to join Exponential’s team in Asia to enable both agencies, brands and publishers gain greater transparency into how the right audiences are engaging with their ads.”

Earlier this year, Exponential combined its display, mobile, and in-stream divisions and introduced their proprietary, scalable video ad formats VDX. Through the introduction of VDX, Exponential provides advertisers with a single video brand experience across multiple channels to ensure full brand immersion and consistency. In October 2015, the company also announced the appointment of Aimme Pancharee Sitthisenee as Sales Director, Thailand, in a move to strengthen the organisation’s presence in the Southeast Asian country.

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