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Experiential multicultural marketing entity launched

Experiential multicultural marketing entity launched

Author | exchange4media News Service | Thursday, Mar 07,2013 1:04 AM

Experiential multicultural marketing entity launched

Ex Starcom MediaVest, National Director, Arnab Mitra; Zubin Nalawalla, RJ and Ex Business Head, Edelman Digital; Archit Gadiyar, Writer, Ex DDB Mudra; and Mayur Sethi, Ex Havas Digital and Founder, MP09Digital have launched LIQVD ASIA in Singapore and India.

This is Asia’s first experiential multicultural marketing entity to create meaningful connections for the world’s largest brands, claims an official release.

The firm has three offices in Mumbai, Indore and Singapore.

“We have been working on the fine prints of LIQVD for quite some time now. The industry since its inception and over the last decade got far too much compartmentalised with very little path breaking work. We needed a game-changer here, an integrator to tie all in,” said Mitra.

He added, “The shift in marketing isn’t just a shift to digital. It’s a shift from broadcasting messages to focussing on creating elevated branded experiences that benefit both the client and the consumer.”

The creation of LIQVD was spurred by the desire of the founding members of cross cultural backgrounds to build a truly integrated marketing company focussed on delivering ground-breaking experiential solutions backed by technological relevance with clear and highly measurable metrics, added the release. 

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