Top Story

e4m_logo.png

Home >> Advertising >> Article

Exclusive: Jignesh Maniar’s On bags Rs 20-cr creative duties of Jagran-18 Publications

23-June-2008
Font Size   16
Share
Exclusive: Jignesh Maniar’s On bags Rs 20-cr creative duties of Jagran-18 Publications

On, the newly-formed agency by former O&M hand Jignesh Maniar, has been appointed as the creative agency for Jagran-18 Publications Ltd, a Jagran-TV18 joint venture. Bharat Kapadia, CEO and Managing Editor of the JV, has confirmed the development. Industry sources have pegged the account size at Rs 15-20 crore. There shall be no media agency on the account.

Commenting on the win, Maniar said, “We are overwhelmed with the win as it is one of the most prominent media houses in our business portfolio. Thus, we are looking forward to the best media launch for the forthcoming publication.”

Bharat Kapadia said, “Our primary mandate is in the business of print. We will comment on the strategy for the new publication and its communication mix when we are ready to announce the launch date.”

For On, it is definitely a big win. Moreover, the agency is in talks with several other clients. On the staff front, the agency is already 20-people strong.

It may be recalled that TV18 and Jagran Prakashan had announced a 50:50 joint venture initiative in the business print space in December 2007. The venture has been positioned to benefit from the respective competencies of TV18 and Jagran Prakashan.

The Jagran-TV18 JV plans to create a new category of local language business dailies within the Indian print space. The JV is coming out with its first Hindi business newspaper, which will hit the market nationally soon, butno launch date has been announced yet. This venture also marks an expansion of print offerings from Network18 into the dailies space, following the recent announcement of its magazine publishing arrangement with Forbes Media and ownership control of Infomedia.

Also read:

Jignesh Maniar goes ‘ON’ with his future plans

Network 18, Jagran Prakashan form JV for launching Hindi business daily

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems