Following the completion of the contract between Tata Teleservices and its media agency Lodestar Universal, the company is in the process of reviewing its media duties. Tata Teleservices has already spoken to various agencies for credential presentations, and is now in the process of short-listing the agencies that would finally contest for the business.
The development has been confirmed by senior officials close to the development. It is believed that there would be three agencies in the final run. The account size of the business is pegged in the vicinity of Rs 60 crore to Rs 70 crore.
The Tata Teleservices business had moved to Lodestar Universal in 2005 following the break-up of the Tata AoR at the time.