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Exclusive: Lintas Media Group bags Stovekraft business; account size pegged at Rs 20 cr

13-August-2008
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Exclusive:  Lintas Media Group bags Stovekraft business; account size pegged at Rs 20 cr

Lintas Media Group (LMG) in Bangalore has added the Stovekraft business to its kitty. Stovekraft is a Bangalore-based leading manufacturer of household appliances, solar water heaters and modular kitchens under the brand name of Pigeon and Gilma. The size of the account is close to Rs 20 crore. The win comes close on the heels of LMG bagging the Manappuram Group account.

The business was awarded to Lintas Media Group on the basis of demonstration of unique solution sets to each of the diverse product segments targeting different consumer needs across the Pigeon and Gilma brands.

Commenting on the win, Sudha Natrajan, COO & Joint President, Lintas Media Group, said, “This is the second recent win for our Bangalore Collective, post the Manappuram Group win last month. My team hopes to achieve a hattrick soon!”

Commenting on the win Joydeep Raha, VP, Lintas Media Bangalore Collective said, “The key challenge was to understand the growing as well as latent needs of the consumers, their media interactivity of the diverse portfolio and arrive at consolidated solutions which is unique in each of the consumer segments.”

Pigeon is positioned as a value for money brand with a wide array of product portfolio in the small home appliances segment. The volume driver is their range of pressure cookers, which have a market share equal to that of TTK Prestige. Gilma branded products are targeted at the premium consumer and include entire range of kitchen appliances, including chimney, modular kitchen and solar water heater, among others. Riding on the convenience platform, the company plans to launch a unique nutritional cooking appliance targeted at the time pressed metro consumer.

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