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exchange4media Indian Media Agency Report: Mindshare tops planning agency list; Madison Media, Maxus, LMG follow

30-December-2009
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exchange4media Indian Media Agency Report: Mindshare tops planning agency list; Madison Media, Maxus, LMG follow

Aimed at giving better insight into media services brands in India, the exchange4media Group has released the first edition of ‘exchange4media Indian Media Agency Report’. The report ranks agencies and advertisers according to their annual billings of the calendar year 2008-09 and spends looking at specific sectors. The report has also ranked the top 20 planning agencies in India along with their total annual billings.

We present to you a sneak peek of the top 10 planning agencies in India. Mindshare tops the list as per their billings (`08-`09) and takes the No. 1 position among planning agencies in India. It is followed by Madison Media, Maxus, Lintas Media Group and Lodestar Universal. Together these agencies comprise the top five planning agencies in India. The other agencies to follow include (in the order of ranking) Mediacom, Mudra Max, Starcom Worldwide, Mediaedge:cia and TME.

The exchange4media Indian Media Agency Report is divided into two parts. The first part, for which the Group has partnered with media veteran PV Narayanamoorthy, measures the billing information for planning and buying functions of media agencies for the Top 500 advertiser/ product categories, across monitored mediums of print, television and radio.

The second part – exchange4media Nielsen Media Agency Perception Track – explores the perception of various media service brands in India. It details the advertisers’ viewpoint on media agencies and subsequently ranks the media service brands in India. This is supported with views from media houses on media agencies. In a sub-study, media professionals opine on the various media agency brands in India. exchange4media has partnered with The Nielsen Company for the second part.

(All details on ad spends for agencies and the top advertisers are available in the ‘exchange4media Indian Media Agency Report’.)

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