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exchange4media all geared up for 4-city Conclave; NDTV Media is Presenting Sponsor

exchange4media all geared up for 4-city Conclave; NDTV Media is Presenting Sponsor

Author | exchange4media Mumbai Bureau | Friday, Mar 07,2008 6:44 AM

exchange4media all geared up for 4-city Conclave; NDTV Media is Presenting Sponsor

exchange4media Conclave 2008 is all set to bring burning issues that impact the various domains of the industry such as TV, radio, print, digital under the scanner. The Conclave kicks off in Delhi on March 11, followed by Mumbai, Bangalore and Kolkata on subsequent dates in March. NDTV Media is the Presenting Sponsor for this mega event.

After Delhi, the Conclave would move to Mumbai (March 13, 2008), followed by Bangalore (March 14, 2008) and Kolkata (March 15, 2008). The broad theme of this year’s exchange4media Conclave is ‘Indian Media 3.0: Scorching Decade, What’s Next?’ Each city would have a specific theme connecting to this broad theme. The theme for the exchange4media Conclave in Delhi is ‘Print 3.0’. For Mumbai, the theme is ‘Television 3.0’; Bangalore, ‘Digital 2.0’; and Kolkata, ‘Radio 2.0’.

Said Raj Nayak, Chief Executive, NDTV Media, "exchange4media has taken a great initiative to bring industry experts from across various media platforms of Print, Television, Radio and Internet to discuss and debate issues that impact the growth of the media industry through these four conclaves.”

Nayak added, “As thought leaders in this business, we at NDTV Media felt that such initiatives that benefit the industry as a whole need to be encouraged and supported, and we are proud to be associated with exchange4media as Presenting Sponsor for these conclaves.”

The exchange4media Conclave in Delhi would discuss the future of print medium in the present state of digitalisation, which is already creating a major dent in the readership patterns of traditional newspapers and magazines. Some of the industry gurus presenting their viewpoints on topics covering the digital evolution and research in the medium include Ashish Bagga, Vir Sanghvi, Venkatesh Kini, Lloyd Mathias, Pramath Sinha, Amit Ray, N Badrinath, Lynn De Souza and Nandini Dias.

With the mass proliferation of television channels in the country, the television industry is becoming more exciting and the competition is fierce. Debating on the ruling force in the medium, industry veterans would mull over the issue of content versus distribution, and would also look into the expectations from the research bodies as well as the industry with regards to measurement. Some of the speakers giving their points of view include Sam Balsara, Kunal Dasgupta, Chintamani Rao, Rahul Sood, Uday Shankar, Paritosh Joshi, LV Krishnan, Sandip Tarkas and Amit Verma.

The digital age has set in across India, and the numerous channels and opportunities provided by the medium have raised high expectations from it. However, questions are being raised on whether India is truly leveraging the medium to its potential. Bangalore, being the hub of the digital revolution in India, would play host to speakers such as Ratish Nair, Alok Kejriwal, Rohinton Maloo and Pushkar Sane, who would throw new light on the latest developments in this medium.

Radio has been a medium that has been in the contention to be the most localised medium. But sadly, with all the regulations in place, it has not yet reached the glamorous heights it was slated for. However, now with the expected relaxation in rules and regulations, the magnificent growth seems imminent. But, whether it would help in crafting brand stories remains to be seen. Deliberating on it, Shashi Sinha, Abraham Thomas, Sandip Chaudhari, Sanjaya Datta, Monica Patnaik and Nisha Narayanan, intend to provide both sides of the coin.

NDTV Media is India's most respected independent full service media sales, marketing and consulting company having some of the best known names in the areas of media sales, strategic planning and marketing across TV, Print, Radio and Internet. The company has grown from a 18-member team with two offices five years ago to 235 people with over 11 offices. NDTV Media has handled brands likes Walt Disney, Nickelodean, NDTV 24x7, NDTV India, NDTV Profit, Mi Marathi, NDTV Good Times, NDTV MetroNation, MSN, among others.

Tags: e4m

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