Avijit Dutt, who quit IB&W last month as COO, has joined hands with Arindam Choudhary, Head of IIPM (Indian Institute of Planning and Management) to buy out Adcon, a Kolkata agency. Dutt has a 15 per cent stake in the company, while Choudhary has 85 per cent stake. They are restarting it in Delhi and it will function as both a creative and media agency.
The agency has been bought along with its INS accreditation. Adcon was started in Kolkata 20 years ago by Archana Dasgupta.
Dutt, who is now Adcon CEO and Creative Director, said, “I am really happy to restart this agency and being on my own. My vision is to make it a perfect place to be in. We have the backing of event engineering and PR of Planman (sister concern of IIPM), which will be doing events for Adcon clients. This will enable us to give our clients 360-degree solutions.”
He informed that the agency had started with 11 people, including seven people from IB&W in creative, planning and client servicing, who had quit to join Adcon.
Dutt disclosed that currently the agency had three clients, including IIPM, UNESCO and UNIFEM. He said, “IIPM is a 360-degree account, including print, Internet, outdoor, etc. There’s a print campaign we are doing in all the major newspapers. For UNESCO, we are working with the Heritage Passport project in which the Ministry of Tourism, Ministry of Textiles and Development Commissioner of Handicraft are involved. There are 26 destinations in the Heritage Passport project. The account size is large, but we cannot divulge it.”
As for UNIFEM, Dutt said that the agency would be working on child abuse and child protection. “We will be devising the communication for them. We are working in Bangladesh, where the first task we have undertaken is the War of Liberation museum,” he said.
Dutt further said that Adcon would look at clients from all domains and would be able to service them nationally. “We have started in Delhi and will be beefing up our team as we get more business. We have plans to spread across the country,” he said.