Top Story

e4m_logo.png

Home >> Advertising >> Article

Evolve Brands bags mandate for Greenply Industries’ architect CRM programme

03-October-2008
Font Size   16
Share
Evolve Brands bags mandate for Greenply Industries’ architect CRM programme

Marketing Services provider Evolve Brands has bagged won the mandate for managing an architect CRM programme for infrastructure company Greenply Industries Ltd following a multi-agency pitch. Christened ‘The Architect Leadership Council’, the programme would focus on building communities and a customised relationship model for Greenply with the top 1,000 architects in the country.

On awarding this mandate to Evolve Brands, Subir Palit, Country Head – Decorative Division, Greenply, said “Evolve brought a lot of value in terms of their experience and intellect. They proposed a complete ideology and roadmap for managing this initiative for us. Architects being a strong influencer and affinity group for Greenply, it was imperative for us to take an initiative in this direction and Evolve helped us weave a complete strategy to fast forward this approach with clear differentiators against other agencies that had pitched for this programme.”

In a press note issued by Evolve Brands, Harish Motwani, Co-Founder and Director, Evolve Brands, said, “The traditional partnership between manufacturers and influencing channels is marching steadily toward a rebirth. The market’s consolidation, emergence of new channels, difficulty in differentiating products, and marketshare battles ultimately drive efficiency gains and an effective ROI.”

He added, “Evolve Brand’s maiden relationship with Greenply was based on the proposition of our experience and a right mix of various touch points through which we aim to govern ‘delight of association’ amongst the architect community. The programme will further help create a platform for determining and re-aligning a complete matrix of touch points.”

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.