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Evolve Brands bags mandate for Greenply Industries’ architect CRM programme

03-October-2008
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Evolve Brands bags mandate for Greenply Industries’ architect CRM programme

Marketing Services provider Evolve Brands has bagged won the mandate for managing an architect CRM programme for infrastructure company Greenply Industries Ltd following a multi-agency pitch. Christened ‘The Architect Leadership Council’, the programme would focus on building communities and a customised relationship model for Greenply with the top 1,000 architects in the country.

On awarding this mandate to Evolve Brands, Subir Palit, Country Head – Decorative Division, Greenply, said “Evolve brought a lot of value in terms of their experience and intellect. They proposed a complete ideology and roadmap for managing this initiative for us. Architects being a strong influencer and affinity group for Greenply, it was imperative for us to take an initiative in this direction and Evolve helped us weave a complete strategy to fast forward this approach with clear differentiators against other agencies that had pitched for this programme.”

In a press note issued by Evolve Brands, Harish Motwani, Co-Founder and Director, Evolve Brands, said, “The traditional partnership between manufacturers and influencing channels is marching steadily toward a rebirth. The market’s consolidation, emergence of new channels, difficulty in differentiating products, and marketshare battles ultimately drive efficiency gains and an effective ROI.”

He added, “Evolve Brand’s maiden relationship with Greenply was based on the proposition of our experience and a right mix of various touch points through which we aim to govern ‘delight of association’ amongst the architect community. The programme will further help create a platform for determining and re-aligning a complete matrix of touch points.”

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