Everest wins creative duties for Onida ACs. The agency won the business in a multi-agency pitch. The agency's Mumbai office will handle the business.
Onida is all set to unveil their new range of i-Genius air conditioners, based on a new technology platform – IOT (Internet of Things).
“Onida i-Genius ACs are the next step in the evolution of air conditioning. With smart features like Smart Sleep Manager and Self-Diagnosis Manager, the i-Genius is built for today’s smartphone generation. The ‘Onida Aircon App’ allows complete control of your AC from anywhere in the world,” said Sunil Shankar, Business Head, Onida AC.
“The trick is in explaining the unique product features in the communication and creating a buzz around the new technology, in a manner that is simple yet connecting with the target audience. The campaign conceptualized by Everest hits the bull’s eye,” said NS Satish, VP, Sales & Marketing.
“Be it the Indian Menu-specific Microwave Ovens or the original TV with a thunderous sound, Onida has a reputation of innovating for the Indian market. The i-Genius is another example of a product which is ahead of its time,” commented Dhunji S. Wadia, President, Everest Brand Solutions.
The campaign aims to target focus markets with Print, Digital and Radio as the key mediums of communication.
Everest Brand Solutions is part of Rediffusion Y&R Group.