The creative account of 3 Global services has been bagged by O&M and Axiom Optimals and as reported on August 24, the other shortlisted agencies in the fray included Everest, Euro, Ambience and Contract. However, Everest had declined to make any further presentations on this business.
Mahesh Chauhan, President, Everest Brand Solutions, said, “Pitching is a process of expressing an agency’s creative abilities as well as gauging mutual compatibility between two organisations. Having done so, the entire process was turning out to be a futile effort for both us and 3 G. Thus, we decided not to take the pitch presentations to the next round and had already conveyed the same to the client.”
3 G’s media account will be serviced by Maxus, while the public relations will be handled by IPAN.