Top Story

e4m_logo.png

Home >> Advertising >> Article

Everest Brand Solutions wins Mount Shivalik Breweries business

17-June-2008
Font Size   16
Share
Everest Brand Solutions wins Mount Shivalik Breweries business

Everest Brand Solutions has won the brand-building mandate for Mount Shivalik Breweries, a leading beer maker in the country. Everest will build the brand for Thunderbolt, Golden Peacock and Punjab 6000 brands. Mount Shivalik is an independent Indian brewing group and brews Cobra and Strohs beer brands at its facilities in Rajasthan and Punjab for the domestic market.

The size of the business was not disclosed citing the confidentiality agreement between the two parties. However, given the scope of work, multi-million rupee investments are expected in above the line and below the line activities.

Everest President D Rajappa said, "The range of Mount Shivalik brands present prospects and challenges that are a delight for any marketer. We are delighted at this opportunity to partner one of the biggest beer manufacturers in the country."

Rajiv Bali, Managing Director, Mount Shivalik Breweries, said, "Mount Shivalik owns and markets a slew of beer, soda and bottled water brands. Amongst these Thunderbolt enjoys leadership in many Indian states in the strong beer category. Golden Peacock and Punjab 6000 enjoy strong brand loyalty."

Mount Shivalik's Deputy MD Sanjiv Bali said, "We have chosen Everest as a partner to help us build brands that have a loyal following, akin to what Thunderbolt enjoys in North and East India. We expect to benefit from Everest's vast experience, passion and commitment to building brands."

Navin Saraswat, COO, Everest, said, "Our early market surveys have helped us uncover some interesting challenges and unearth insights that lend themselves to brand communication."

Mount Shivalik was the first to introduce the concept of the ‘super strong’ beer segment in India in 1984, with its flagship brand Thunderbolt. Mount Shivalik Group has a national market share of eight per cent and more than 50 per cent market share in certain North Indian states. It has an installed capacity of 12 million cases split between their two brewery plants -- Mount Shivalik Breweries, Punjab, and Mount Shivalik Industries, Rajasthan.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.