Top Story

e4m_logo.png

Home >> Advertising >> Article

Everest Brand Solutions completes 70 years

14-November-2016
Font Size   16
Share
Everest Brand Solutions completes 70 years

Every journey has a story. More so, if it the story is that of a communications agency completing 70 years.

Through seven decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work - a reason why some of Everest’s relationships are older than most advertising agencies themselves!

With a rich history of cutting edge work and numerous award winning campaigns, including India’s 1st teaser campaign and India’s 1st 5 seconder campaign, Everest Brand Solutions has not only partnered, but also built category leadership for its past and present clients like Parle, Tata Housing, SAB TV, Volini, Bombay Chemical, DS Group (Catch Spices), Borosil, to name just a few.

Today, not only has Everest kept up with the ever changing times, it has literally redefined staying in business.

What is it that makes Everest different from other agencies in today’s times?

Everest is more human, which says a lot about an agency, where people have been around for over 3 decades.

Dhunji S Wadia- Group President, Rediffusion Y&R , “To work with the second most experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally it is an honor to be at the helm of this institution.”

Rahul Jauhari – Group Chief Creative officer, Rediffusion Y&R, “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.