Everest Brand Solutions (EBS) has quite a lot going for itself. The agency had recently bagged the creative duties of the 'cosmeceutical' range from Elder Pharma. In addition to that, it has now bagged the Transport Corporation of India (TCI) duties. The win becomes exciting for the agency with projects coming from The Times of India as well.
Commenting on the TCI win, Aniruddha Banerjee, COO, EBS, says, "It is an exciting win as we partner with the brand right from the go. This is a complete brand building assignment and hence offers that much more that we can do for the brand."
In the case of The Times of India, Everest has been given various projects to work on presently. In regards to TCI, the development was preceded by a multi agency pitch that included the likes of JWT, Contract and Publicis. The business is pegged in the region of Rs 10 cr.
Everest would be working on the XPS brand for TCI and also the forthcoming couriering business from the company.