Everest Brand Solutions Delhi has been assigned the creative mandate for telecom solutions provider Clay. Clay is a global provider of wireless telecom solutions, catering to both B2B and B2C market segments. The size of the business couldn’t be ascertained at the time of filing the report.
Gaurav Dhawan, Chief Marketing Officer and Director of Clay, said, “Clay has built a strong value proposition for Indian outbound travelers to over 50 countries with exceptional service levels. We expect our relationship with Everest to bring into sharp focus strong brand equity built among users in the last seven years.”
D Rajappa, President, Everest, said, “Clay offers mobile solutions to outbound travelling executives through agreement with 34 leading mobile service providers that include T Mobile of UK, 02 of Germany and Ireland, Vodafone of Australia, and AT&T of USA. We are excited to work on this assignment from a rapidly evolving sector.”
Through these tie-ups, Clay can offer its country-specific SIM cards to customers to offer value for money international roaming and other products.
“Clay has many innovative products and features that will allow us to bring into play our capabilities in the consumer marketing space,” said Naveen Saraswat, COO, Everest.
Everest Delhi’s 2008 wins include Network18’s news channels CNN-IBN and IBN7, KS Oils and Ansal Housing. Clients from the Mumbai branch include Writer Corporation, Nirmal Lifestyle, Parle (brands like Mango Bite, Kacha Mango Bite, Poppins, Hide and Seek, Parle Milano), Zandu Pharmaceuticals and Bombay Chemicals.