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Everest Brand Solutions bags creative account of Elder Pharma's cosmeceutical range

12-May-2005
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Everest Brand Solutions bags creative account of Elder Pharma's cosmeceutical range

There is more coming in Everest Brand Solutions (EBS) kitty from Elder Pharmaceuticals. The revamped agency has bagged the creative account of Elder's newly launched 'cosmeceutical' segment. The account size is in the range of Rs 4-5 crore.

Anirudda Banerjee, COO, Everest Brand Solutions, said, "We are very excited about this client. Though we have some experience in the skin care segment, 'cosmeceutical' category is exciting and we are very happy to have got this. This also builds on the strong relations that we share with Elder Pharma."

For Everest, the new creative account will be a second one from Elder after 'Fairone'. However it will be the first for the agency in its new avatar. Explaining the 'cosmeceutical' category Hemant Mishra, Vice President, Consumer Products Division, Elder Pharmaceuticals, said, "We have launched this new range which will be in the do-good and curative segment. Its not pure cosmetics but basically it's a combination of cosmetics and pharmaceuticals. We have awarded the creative account to Everest because we are happy with their work."

The company has not taken any decision on the media duties for the range but the decision is expected soon.

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