Top Story


Home >> Advertising >> Article

Everest Brand Solutions bags creative account of Elder Pharma's cosmeceutical range

Font Size   16
Everest Brand Solutions bags creative account of Elder Pharma's cosmeceutical range

There is more coming in Everest Brand Solutions (EBS) kitty from Elder Pharmaceuticals. The revamped agency has bagged the creative account of Elder's newly launched 'cosmeceutical' segment. The account size is in the range of Rs 4-5 crore.

Anirudda Banerjee, COO, Everest Brand Solutions, said, "We are very excited about this client. Though we have some experience in the skin care segment, 'cosmeceutical' category is exciting and we are very happy to have got this. This also builds on the strong relations that we share with Elder Pharma."

For Everest, the new creative account will be a second one from Elder after 'Fairone'. However it will be the first for the agency in its new avatar. Explaining the 'cosmeceutical' category Hemant Mishra, Vice President, Consumer Products Division, Elder Pharmaceuticals, said, "We have launched this new range which will be in the do-good and curative segment. Its not pure cosmetics but basically it's a combination of cosmetics and pharmaceuticals. We have awarded the creative account to Everest because we are happy with their work."

The company has not taken any decision on the media duties for the range but the decision is expected soon.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video