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Everest beefs up senior management

23-August-2005
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Everest beefs up senior management

Everest Brand Solutions has beefed-up its team with some key additions to its account planning and account management functions. The agency’s President, Mahesh Chauhan, said that the changes were made to handle the recent spree of account wins for Everest.

Elaborating on the new appointments, Chauhan said, “We constantly look at diverse talent and skills to complement the strong classical account planning expertise we have and the new people on board fit the bill.”

As per an official communiqué, amongst the new people, B Sridhar has come in as Account Planning Director in the Mumbai office. Sridhar is back into advertising after a three-year stint in marketing with Eveready. As a senior brand manger with Eveready, Sridhar had worked on brand planning, sales, pricing, and distribution.

Siddharth Roy joins the Mumbai office as Client Services Director. He moves from Ambience and has also earlier worked with agencies like O&M and Mudra. He has worked on brands like Cadbury, Goli ke Humjoli (US Aid), Playwin, Hindustan Pencils, Godrej Sara Lee, Emami, Shaw Wallace, etc.

Poonam Ganu, a psychologist by training, has joined the Mumbai office and will be working with Shilpa Chitre (Head, HR) as well as with the account planning team.

Throwing more light on the new hands, Chauhan said, “Sridhar’s marketing and brand management perspective along with Poonam’s psychology expertise will definitely help enrich our strategic planning offering to our clients. Advertising is frequently accused of being completely out of touch with the market as well as marketing reality. Here are two people who bring hands-on experience in their areas of expertise. Sridhar, especially, brings alive the flavour of the Indian hinterland in the conference rooms of Mumbai – an invaluable resource, if you ask me.”

He further said, “In Sid and Tresa, we have strong account management professionals with impeccable credentials, who will lead the agency to greater strengths. Besides them, we also have several other people who have joined us in creative and account management.”

The year has been quite an eventful one for Everest. Beginning with a great performance at the EMVIES and re-launching themselves as Everest Brand Solutions in April 2005, the agency has recently seen back-to-back wins in products from Elder Pharma, Radio City and Igo.

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