Everest Brand Solutions (EBS) is making key changes on its people front. The agency has just announced the replacement of its former National Creative Director, Milind Dhaimade, with Cajetan Vaz. In addition to that, Prateek Bharadwaj is moving from the agency’s Delhi office to become Creative Director, Mumbai. A new team of Creative Directors – Kapil Dhawan and his art partner Arnab Chatterjee – will replace Bhardwaj in Delhi. The new professionals come on board from March 1, 2006.
The announcement of a National Creative Director is a significant one for the agency. Making the announcement Mahesh Chauhan, President, EBS, said, “We are most excited about Caje’s inclusion in the senior management team at the agency. I have known him for long, and he shares our passion to build a truly outstanding agency. We are certainly very fortunate to have found a person of his calibre.”
Vaz moves from Lowe Colombo, where he was Executive Director in charge of strategic planning and training, apart from the creative portfolio. In a career spanning 19 years, he has worked in Everest, Lowe, Rediffusion and JWT. Vaz brings deep knowledge of consumer behaviour, strategic thinking and creative ability. His work on the detergents portfolio of Unilever, Colgate Palmolive, Kellogg’s, De Beers, Citibank and Taj Mahal Tea have won him an enviable reputation apart from multiple national and international awards.
At Everest, Vaz will be a senior member of the Management Committee.
Meanwhile, Bhardwaj has been moved to Mumbai to further strengthen the team there. Bhardwaj has been with Everest since May 2005 and has worked on GPI and Hitachi among others as Creative Director, Delhi. In his four years at McCann, he worked on Sprite, Kinley, Chlor-mint, India Today, Microsoft, Adidas and a few other brands. In 2002, he moved to Publicis where he worked on HP, Red Tape, NIS. In 2004, he moved to Lowe where he worked primarily on Maruti and Dabur.
Kapil Dhawan and Arnab Chatterjee, who will be replacing Bhardwaj as Creative Directors in Delhi, were hitherto working with TBWA\India. Both Dhawan and Chatterjee have spent 10 years in the industry, eight of them as a team. They have worked on brands like Electrolux, Sony, HBO, McDonald’s, Frooti and Apple.
Speaking about the infusion of new talent, Aniruddha Banerjee, COO, said, “While hiring the new creative leadership of the agency, we were very careful and circumspect, because the one thing we did not want was to in any way disturb the creative momentum that is there in Everest now. But we are very happy we waited.”