The seventh edition of ‘Srijon Samman’ Awards for excellence in Bengali advertising, instituted by Bengali daily Sangbad Pratidin, was held in Kolkata on August 12, 2006.
While Bates Kolkata and Grey Bangladesh retained their last year’s position as ‘Agency of the Year’ from Kolkata and Bangladesh, respectively, Everest Brand Solutions was adjudged Agency of the Year at the national level.
The coveted Campaign of the Year Award went to O&M Kolkata for the launch campaign for Steeljunction, a retail initiative from Tata Steel. The Silver in this category was bagged by Bates Kolkata for ABP, whereas a small agency, Ebong, won the third place for their work on the Marco Polo restaurant.
Any work created in Bengali or even transcreated / translated / dubbed in Bengali, which appeared in the media between April 2005 and March 2006 were eligible to enter for this year’s Awards, which included as many as 22 categories.
The panel of judges for this year included advertising personalities like Partha Sinha of Publicis, Anurag Hira of Bates, Anirban Sen of McCann Erickson as well as clients like Saswati Saradar of Maruti, Rupali Basu of Wockhardt, and Gautam Chakrabarty, along with well-known singer Srikanta Acharya and cinematographer Avik Mukhopadhyay.
Another high point of the evening was the induction of noted media personality Rhoda Mehta into the Sangbad Pratidin Gunijan Sabha, the equivalent of a Hall of Fame, which has over the years been graced by the likes of Sunil Alagh, O P Munjal, Subrata Roy Sahara, Alyque Padamsee, Mike Khanna, Ranjan Kapoor and Subir Raha.
That Srijon Samman has earned its spurs among the advertising and marketing fraternity can be borne out from the fact that it attracted 800 entries this year, including several from outside Kolkata as well as the extensive participation from Bangladeshi agencies, who have been regular entrants since 2003.