Following the Hitachi Air Conditioners win, Everest Integrated has added another business to its kitty. In the wake of a multi-agency pitch, the agency has bagged the creative duties of the Nasik-based, Autocop. The account is pegged at Rs 6 crore. The other agencies in the fray were O&M, Bates, Madison, Enterprise Nexus and Crayons.
The pitch was called over a month back. Needless to say the agency is jubilant about the win. Shares Aniruddha Banerjee, COO, Everest, "One reason why the win is so special is that each of us has handled some or other automobile brand, prior to this. Hence, we have substantial experience in the sector and Autocop is a perfect fit."
As to why he thinks the decision came in Everest's favour, given the stiff competition, he says, "I guess, it is because of the passion and knowledge we showed for the category." For Everest, action comes in various fronts. Subsequent to the recent addition of Anita Krishnan, as Client Service Director, the agency has also added Krishna Iyer as Associate Creative Director. Krishnan comes from Contract and Iyer from O&M, Colombo.
Sharing more on this, Banerjee says, "We are constantly on the look out for people who are a good mix of passion and talent and both the recent additions to the Everest team fit the bill perfectly."