Everest has won the strategic and creative duties of Pantaloons Fashion Retail. There was no formal pitch process involved. The account will be handled out of Everest’s Mumbai office.
This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group, said an official release.
Commenting on the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail said, “Everest has a young and energetic team and it will be a good match for us at this point of time, since we are poised for substantial growth in market share and revenue in the multi brand retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”
Gaurav Chakravarty, Head Marketing and Loyalty, Pantaloons Fashion Retail said, “We believe Everest will work with us as partners in building our brand equity. We welcome them on board and look forward to working on some great campaigns together.”
Talking about the brand, Dhunji S Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”