The web space is picking up and the fact that players in the segment are conscious about their communication is one of the clear indications of this. Following the league of Makemytrip.com and indiatimes.com, India Infoline, too, has roped in a creative partner – Everest Brand Solutions. The ad spends are estimated to be in the region of Rs 6 crore.
Earlier in the year, Everest re-launched itself and emphasised its role as a provider of media independent solutions. One of the reasons why India Infoline decided to work with Everest is this change.
Said Aniruddha Banerjee, COO, Everest Brand Solutions, “The fact that media independent solutions is not just about advertising but about a big brand idea is recognised and appreciated by all clients, and this is encouraging.”
The agency is excited and work on the brand has already begun. “Considering India Infoline is one of the most exciting companies in the finance space, we are really happy to be associated with them,” Banerjee said, adding, “We have just started releasing work and you will see some great initiatives soon.”
India Infoline was founded by a group of professionals in 1995. The site is one of the most popular ones on business and finance and was even rated as the Best Asian website on finance and investing, twice by Forbes.