Top Story

e4m_logo.png

Home >> Advertising >> Article

Everest bags Rs 6-crore India Infoline creative account

24-August-2005
Font Size   16
Share
Everest bags Rs 6-crore India Infoline creative account

The web space is picking up and the fact that players in the segment are conscious about their communication is one of the clear indications of this. Following the league of Makemytrip.com and indiatimes.com, India Infoline, too, has roped in a creative partner – Everest Brand Solutions. The ad spends are estimated to be in the region of Rs 6 crore.

Earlier in the year, Everest re-launched itself and emphasised its role as a provider of media independent solutions. One of the reasons why India Infoline decided to work with Everest is this change.

Said Aniruddha Banerjee, COO, Everest Brand Solutions, “The fact that media independent solutions is not just about advertising but about a big brand idea is recognised and appreciated by all clients, and this is encouraging.”

The agency is excited and work on the brand has already begun. “Considering India Infoline is one of the most exciting companies in the finance space, we are really happy to be associated with them,” Banerjee said, adding, “We have just started releasing work and you will see some great initiatives soon.”

India Infoline was founded by a group of professionals in 1995. The site is one of the most popular ones on business and finance and was even rated as the Best Asian website on finance and investing, twice by Forbes.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...