Top Story


Home >> Advertising >> Article

Everest bags creative duties of Catch Spices

Font Size   16
Everest bags creative duties of Catch Spices

DS Group has roped in Everest Brand Solutions to handle its Catch Spices business. The agency won the business post a multi-agency pitch held in the month of October. Several leading agencies including McCann Erickson, Publicis Capital, Contract, Percept H participated in the pitch.

IBD India is the incumbent agency on the account. Everest’s Delhi office will handle the business.

In a statement, OP Khanduja , Associate Business Head, Dharampal Satyapal - Food Division, said, “Amongst the various agencies pitching for this business, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the creative and strategic initiatives for generating impact for our brands in the market.”

Rahul Jauhari, NCD, Everest Brand Solutions said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”

Commenting on the win, Dhunji S Wadia, President, Everest Brand Solutions said, “We were given a very detailed and specific brief. This helped the team in terms of addressing issues and working on interesting creative solutions. We are delighted to be selected as their partners among the number of agencies that participated in this pitch.”

For the record, Catch Spices business is part of the Foods Division of the DS Group and is a Rs 250 crore plus business. It includes Catch Kitchen Spices and Catch Sprinklers.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...