DS Group has roped in Everest Brand Solutions to handle its Catch Spices business. The agency won the business post a multi-agency pitch held in the month of October. Several leading agencies including McCann Erickson, Publicis Capital, Contract, Percept H participated in the pitch.
IBD India is the incumbent agency on the account. Everest’s Delhi office will handle the business.
In a statement, OP Khanduja , Associate Business Head, Dharampal Satyapal - Food Division, said, “Amongst the various agencies pitching for this business, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the creative and strategic initiatives for generating impact for our brands in the market.”
Rahul Jauhari, NCD, Everest Brand Solutions said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”
Commenting on the win, Dhunji S Wadia, President, Everest Brand Solutions said, “We were given a very detailed and specific brief. This helped the team in terms of addressing issues and working on interesting creative solutions. We are delighted to be selected as their partners among the number of agencies that participated in this pitch.”
For the record, Catch Spices business is part of the Foods Division of the DS Group and is a Rs 250 crore plus business. It includes Catch Kitchen Spices and Catch Sprinklers.