Top Story


Home >> Advertising >> Article

Everest bags creative duties of Catch Spices

Font Size   16
Everest bags creative duties of Catch Spices

DS Group has roped in Everest Brand Solutions to handle its Catch Spices business. The agency won the business post a multi-agency pitch held in the month of October. Several leading agencies including McCann Erickson, Publicis Capital, Contract, Percept H participated in the pitch.

IBD India is the incumbent agency on the account. Everest’s Delhi office will handle the business.

In a statement, OP Khanduja , Associate Business Head, Dharampal Satyapal - Food Division, said, “Amongst the various agencies pitching for this business, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the creative and strategic initiatives for generating impact for our brands in the market.”

Rahul Jauhari, NCD, Everest Brand Solutions said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”

Commenting on the win, Dhunji S Wadia, President, Everest Brand Solutions said, “We were given a very detailed and specific brief. This helped the team in terms of addressing issues and working on interesting creative solutions. We are delighted to be selected as their partners among the number of agencies that participated in this pitch.”

For the record, Catch Spices business is part of the Foods Division of the DS Group and is a Rs 250 crore plus business. It includes Catch Kitchen Spices and Catch Sprinklers.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems