Everest has won the strategic and creative duties of Aditya Birla Retail’s brand ‘more’. No pitch calls preceded the account win. The agency’s Mumbai office will handle the business.
Commenting on the reasons for choosing Everest, Kunal Dhawan, Head Marketing and Branding, Aditya Birla Retail said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team.”
“We welcome Aditya Birla Retail to the Everest family. We believe in working with our clients and adding value to their business. This is a significant win for us. It's a huge vote of confidence for our way of working. Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months,” said Dhunji Wadia, President, Everest Brand Solutions.
Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011. Since then, the agency has been in a 'transformational' mode, adding businesses such as Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, Sab TV, GoAir, Power Grid Corporation of India, to its kitty.