Everest Brand Solutions has won the mandate for the creative business of ACC Cement. Sources close to the agency have confirmed this development. The incumbent agency for ACC Cement is Lowe. OMS remains the media agency for the brand.
Industry sources have informed exchange4media that Everest was awarded the account following a multi-agency pitch, and that the account size is Rs 10-12 crore.
At the time of filing this report, there were no official comments from the agency or the client.