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Everest adds business worth Rs 25 cr to its kitty

25-August-2004
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Everest adds business worth Rs 25 cr to its kitty

Following the addition that Everest Integrated Communications has made in its workforce, the agency has added businesses estimated at over Rs 25 crore in billing terms in the last two months in Mumbai and Delhi.

The Mumbai wins include Zandu Pancharishta and Siemens Home Appliances. Aaj Tak, Bharat Hotels, the Grand, Intercontinental, Intex Technologies, HFCL Connect and Ansal Properties (Valley View Estates) come to the agency’s Delhi office. Everest, Mumbai has also been given the mandate to do the creative work for the Bombay Natural History Society.

Commenting on the new business acquisitions, Mahesh Chauhan, President, Everest remarks, “Our collective aim at Everest is to create a new-age advertising powerhouse. The business wins of recent weeks are the direct result of our being able to put together a talented team which can demonstrably partner leading companies and brands in an extremely competitive marketplace. We have been fortunate in being able to tie up with clients representing a good mix of businesses – from hospitality to home appliances and from television to pharmaceuticals. As more of our work on these new businesses, as well as on our existing clients, is seen over the next few days, we are confident of exciting several more prospective.”

According to Everest’s National Creative Director, Milind Dhaimade, “These wins are even more satisfying as we were up against some of the biggest and the best agencies on some of these pitches. What worked for us in all our pitches was a sound strategic mapping of the client’s business backed by solid creative work. The passion of our creative team is best exemplified by a couple of our creative people walking up to the Bombay Natural History Society and presenting them with work they believed would work for them, not realizing that larger agencies were making formal pitch presentations! Very clearly, we have the momentum with us and our objective now is to keep up the creative tempo and ensure that we support our clients with the best quality work.”

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