Top Story


Home >> Advertising >> Article

Events & experiential industry gears up for EEMAGINE 2013

Font Size   16
Events & experiential industry gears up for EEMAGINE 2013

As D-Day approaches, the events and entertainment industry gears up for EEMAGINE 2013, the annual convention of Event & entertainment Management Association (EEMA). To be held from September 5 to 7 in Jaipur, EEMAGINE 2013 shall offer a number of modules catering to the events and entertainment industry, including B2B exhibition, the EEMAX Awards, and a convention, along with evening galas and after-parties to add a fun element to it.

This year, EEMAGINE will be host to industry stalwarts from all over the globe, who will be provide an international perspective to the events and entertainment industry. The convention this year aims at getting speakers that can add value to the industry with their expertise. The list which initially began with a few names, now has industry leaders such as Rob Norman, Music Agent – Creative Artists Agency (CAA); Jaya Row; Roshan Abbas, MD, Encompass and Media Entrepreneur and Film Director; Raghu Raman, CEO - National Intelligence Grid, Mahindra Group; Ajeet Bajaj, MD, Snow Leopard Adventurers; Antti Ohrling, Country Director, Rovio Entertainment/Angry Birds; and Min Chang, President Asia Pacific, Diversified Agency Services, Division of Omnicom Group, among others.

Events and activations are no longer restricted to just bringing together resources or executing the grand show. It is now an art, which blends events and entertainment with fine marketing to give investors bang for their buck. Also, it involves being able to execute marketing dynamics such as ATL and BTL initiatives. The EEMAX 2013 Awards are a step towards acknowledging the finest work in this space.

EEMAGINE 2013 will touch on more tactical issues faced by the industry, such as Return on Objectives and expanding the landscape of social events.

Watch glimpses from previous EEMAGINE conventions...

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship