Top Story


Home >> Advertising >> Article

EuroRSCG turns focus on new imperatives for the new economy

Font Size   16
EuroRSCG turns focus on new imperatives for the new economy

EuroRSCG delved on ‘New Imperatives for the New Economy’ at a seminar held in Mumbai on October 9, 2009. On the occasion, Zain Raj, Global CEO of EuroRSCG Discovery, spoke on leveraging data to drive sustainable growth in the new economy. The seminar saw a wide cross-section of people from the retail, finance, automotive, healthcare and FMCG sectors.

Speaking at the seminar, Raj said, “EuroRSCG aims to help clients develop behavioural strategies and behavioural marketing programmes that help them make their brand promises personal by using data. So far, date has been used for basic functions like loyalty programmes and customer relationship management. EuroRSCG wants to help clients by using data in a strategic way to tackle business issues, thereby giving them the ability to make much more impact through all stages of the customer lifecycle. They want to highlight the unexplored power of data and how it can not only be a tool to manage your existing customer base but expand it substantially.”

He further said, “We see lot of potential in India as we see huge opportunities in business. We are working with Airtel on a large CRM programme. We will be showcasing our global expertise in India.”

EuroRSCG is one of the global leaders in using data for marketing and has done commendable work on data analytics for clients like Diageo, IBM, Jaguar, Liberty Mutual Insurance, Sprint, Volkswagen, Citibank and Tesco. In his role as CEO of EuroRSCG Discovery, Raj runs the agency’s North America operation. Raj is a recognised industry expert who has more than 20 years of expertise to the CRM and loyalty marketing arm of EuroRSCG Worldwide.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively