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European advertising body launches Blue Book on self-regulation in advertising

European advertising body launches Blue Book on self-regulation in advertising

Author | exchange4media Mumbai Bureau | Friday, Sep 07,2007 10:13 AM

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European advertising body launches Blue Book on self-regulation in advertising

The European Advertising Standards Alliance (EASA) has launched the EASA Blue Book, which is released on a tri-annual basis. The EASA Blue Book, launched in Brussels, is designed for marketing communications practitioners to understand the codes of practice and systems as well as to give regulators a comprehensive overview of self-regulatory systems in Europe and across the world, especially India, Canada, South Africa, New Zealand, Australia and Brazil.

The Advertising Standards Council of India (ASCI) is the latest member of EASA. ASCI joined the International Community of Self Regulatory Organizations on July 1, 2007. Shantanu Khosla, Chairman of the Board of Governors of ASCI, opined that ASCI would now be able to play a significant role in the area of self-regulation in advertising internationally.

In the publication’s foreword, Meglena Kuneva, European Commissioner for Consumer Protection, said, “Self-regulation today has a truly European dimension, thanks to the work that has been carried out by the European Advertising Standards Alliance over the years. I am sure we can go further together and establish advertising self-regulation as a living best practice model.”

EASA is a non-profit organisation based in Brussels and is the single voice of the advertising industry in Europe on advertising self-regulation. It acts as the European coordination point for advertising self-regulatory bodies and systems across Europe. EASA brings together 32 self-regulatory organisations in countries like Canada, South Africa, New Zealand, Australia, Brazil, India, and 15 organisations representing the European advertising industry.

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