Eurobest, Europe’s leading creative advertising awards, now in its 20th year, will include a Media competition this year, complementing the existing categories of Radio, TV/Cinema, Print, Outdoor, Interactive, Direct & Sales Promotion and Integrated Advertising.
The Media category will honour excellence in the creative use of media, with the criteria covering creativity in strategy, planning and execution, and will be judged by a dedicated panel of 11 of top European media experts.
Commenting on this new category, Philip Thomas, Eurobest’s CEO, said, “As Europe’s leading creative awards, it’s important that Eurobest continues to be relevant to the industry. Creativity in Media is an ever-more important part of the industry today and adding it to the competition will further establish Eurobest Awards at the forefront of European creative excellence.”
Information on the awards will be available at www.eurobest.com from mid-August and entries can be submitted online from August 30. Judging will take place in London in November-end with the shortlisted entries being announced online on November 28 and the winners on November 30, 2007.