Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
Speaking on the development, Yannick Colaco, COO, Nimbus Sport, said, “We were impressed with the work Euro RSCG presented to us, right from the first round of presentations. We found them on the same plane as far as understanding our brand and the vision for WSH. We look forward to a mutually beneficial association with them for the entire duration of the series.”
On the new project, Satbir Singh, Managing Partner and Chief Creative Officer, Euro RSCG India, stated, “Euro’s creative duties for this project will span 360 degrees across TV, print, digital, activation, outdoor, radio etc. We will work on the tournament’s pre-launch buzz, match day action with the focus on consumer engagement across the country. I’m looking forward to working on this project, especially since I have been a hockey player myself. I see a lot of scope to do a lot of good, quality creative work on this brand.”
Meanwhile, speaking about the win, Shavon Barua, President, West and South, Euro RSCG India, said, “Sports is an extremely dynamic, fast-paced category to work on, especially from an agency’s perspective. This prestigious project also gives us a chance to bring India’s national sport in the limelight it deserves. We look forward to doing some great work for the series.”
Scheduled to begin on December 17, 2011, the series is the biggest thing that the world of hockey will witness internationally. 200 of hockey’s best players from across the world have been roped in, while 8 teams will be selected from Mumbai, Delhi, Punjab, Chennai, Chandigarh, Bangalore, Hyderabad, Pune, Bhopal, Ranchi and Rourkela have already been confirmed as team franchisees. The series will be spread over 61 matches and culminating on January 22, 2012.