Top Story

e4m_logo.png

Home >> Advertising >> Article

Euro RSCG to launch brand consultancy unit Euro RSCG Leap in India

04-October-2007
Font Size   16
Share
Euro RSCG to launch brand consultancy unit Euro RSCG Leap in India

Euro RSCG has recently concluded its global managing committee meeting in Mumbai. George Gallate, CEO, Euro RSCG APAC, who is in the country at present, informed exchange4media.com that amongst some of the plans marked for India in the near future, Euro RSCG intends to launch its brand consultancy unit – Euro RSCG Leap – in India soon.

Euro RSCG Leap was launched in New York two years back. At present, the agency is on the lookout for a head, who would report to Suman Srivastava, CEO, Euro RSCG India. This unit would pitch for clients independently. Gallate said, “It is a very interesting part of our business. Given our strength in strategy, and the understanding of connecting brands with consumers, this unit will contribute positively to our operations here as well.”

Srivastava said, “We are looking for an independent head for this division. However, we would also be involving seniors from international Leap offices in the operations here.”

Gallate explained that since Euro RSCG had a financially integrated operating model, Leap would also operate under the Euro RSCG brand umbrella. Another area that would see attention in the year is the operations of Euro RSCG Life, which globally is a major pharmaceutical and healthcare marketing unit. Even as the unit has been in India since 2000, Euro RSCG has recently placed Sorab Sapori as Head of this unit to focus on Euro RSCG Life.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India