Euro RSCG Advertising has bagged the creative duties for Radio One, a joint venture between Mid-Day Multimedia Ltd and BBC. Euro won the business in a multi-agency pitch in which they made two rounds of presentations.
Vishnu Athreya, VP-Programming and Brand, Radio One FM 94.3, said, “Euro RSCG has a good understanding of our business and we hope to see some good work in the coming days. As a medium radio advertising is evolving from plain advertising to creative business solutions.”
Suman Srivastava, CEO, Euro RSCG India, commented, “We were able to share interesting insights for Radio One FM 94.3’s business along with exciting creative ideas. The team at Euro has a lot of experience in the media space, which will help us handle the brand effectively. With our prosumer approach we will be able to partner with them in shaping and realizing their vision.”
Euro RSCG will be responsible for the entire 360-degree approach to the brand in terms of advertising on television, print and radio, as well as in conducting below the line and outdoor promotions.