Conducting global managing committee meetings and executive board conferences in India, for media holding companies and advertising conglomerates, has become a usual occurrence. However, for Euro RSCG, this is perhaps the first time that the agency is having its global managing committee in a country different from its two headquarters of Paris and New York, and the decision was to have it in India. The global management committee of Euro RSCG is meeting in Mumbai in October 2007.
Suman Srivastava, CEO, Euro RSCG India, said, “The entire managing committee would be meeting here in Mumbai, and so far we have only been meeting in Paris and New York. It’s possible that Euro RSCG would be meeting like this in other countries more now, and may be even more than once a year.”
Thirty international senior officials from Euro RSCG would be present in India. Some of the members from this committee in India are Mercedes Erra, Executive Co-Chairman, Euro RSCG Worldwide; Stephane Fouks, Executive Co-Chairman, Euro RSCG Worldwide; David Jones, Global CEO, Euro RSCG Worldwide; and Remi Babinet, Chief Creative Officer, Euro RSCG Worldwide among others.
Srivastava is also on this managing committee. “We are probably one of the most diversified global managing committees that there could be -- the most multi-cultural!” remarked Srivastava.
At the time of this meeting, the agency will also release its proprietary survey, the Prosumer study titled ‘The Bunty Syndrome’, which has been conducted in 12 emerging cities of India.